The Changes of Network Marketing in the Electric Commerce Era
Xing Han · 2001
Market promotion is an important method and means for enterprises to develop and expand markets. Selecting a proper promotion strategy and means is a critical procedure for enterprises to realize its marketing value and profit. In traditional marketing environment, enterprise promotion activities have developed a set of vaild and complete models. With the advent of Internet, it has already changed the former marketing theory and the base of real task, and changed the network marketing in terms of conception, information transmision patterns, nature of market definition and behavior of consumers and so on.