Empirical Study on the Personalized Recommender Service of Chinese B2C E-commerce
Guo Wei-guan · Value Engineering · 2014
The high-quality personalized recommendation system has brought huge economic and social values, but also can improve the viability of e-commerce site in today's highly competitive market environment. Based on introducing the Model of E-commerce recommending system, this article compares the personalized recommender service of amazon.cn with dangdang.com and tmall.com. At last,some development directions for personalized recommender systems in E-Commerce are presented.