Application of Web Data Minig Technology to in Electronic Commerce
Pang Ying-zhi · Information Sciences · 2011
This article describes Web data mining process,main data mining method and the application in the electronic commerce.Applies the data mining technology in the electronic commerce,processing enterprise mass data,from these data discovered that the latent rule,grasps the customer dynamic,to trace the market shift,will help the enterprise to formulate developmental strategy in the future,will cause the electronic commerce to have the personalization and directionality.