Extracting User Interests Based on Analysis of User Behaviors

Wei Deng · Computer Technology and Development · 2008

Based on the users' browsing behaviors can reflect users' interests.Analyses relations of users' browsing behaviors and interests.A minimum combination of five browsing behaviors is proposed,based on that,transforms three behaviors of this five,two pivotal behaviors influence users' interests are summarized.Combine with that,quantitative relations of this two behaviors and user interest degree is proposed.Combined with web page mining,users' interests are extracted.Verifying the researching results,experiments results prove that,the researching method is reasonable and effective.Users' interests analyzed can reflect users' real interests.

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