Agent-Principal Logistical Delivery in E-rctailing
Lei Wang · Commercial Research · 2006
During the fulfillment of logistical delivery in E-commerce,there is an agent-principal problem because of asymmetry information available between e-retailer and third party logistics.This paper,probes into the problem in the area of e-retailing by agent-principal theory,puts forward some solutions so as to improve customer satisfaction and loyalty.In this way can,competitremess be enlanced for retailers.