How to Apply the Customer Relationship by Chinese Logistics Enterprises
Xuezhi Zhang · Logistics Sci-tech · 2009
The core idea of customer relationship management considers the customer as the most important resource. It believe that, the enterprise can maximize its profits by increasing customer satisfaction. As a new marketing idea, customer relationship management is the inevitable choice of Chinese logistics enterprises to improve their competitiveness. The application of customer relationship management of Chinese logistics enterprises is faced with many constraints, so they should make the appropriate changes in the concept, hardware, software, teamwork etc.