DATA MINING IN CUSTOMER RELATIONSHIP MANAGEMENT SYSTEM OF BANKING
Zuo Ai-qun · Journal of Wuhan Polytechnic University · 2006
The concepts of Data warehouse and customer relationship management are introduced.The differences between the key techniques in utilizing data warehouse and on-line analytical processing and data mining are discussed.The CRM system based on data mining should be developed in banking for improving the services.In the end,all kinds of models of data mining are described and are applied in banking CRM.