Research on Pattern of the Innovation and Development of Shenzhen Special Zone Daily
Chen Wen-gao · Journal of Shaoguan University · 2009
As a kind of local newspaper,Shenzhen Special Zone Daily is an ideological and practical multinewspaper.Its goal is to establish a modern enterprise system,innovate news philosophy and the management system.In order to enhance the competitiveness,it tries to build a modern corporate structure,employing modern integrative marketing stratage and implementing differentiated,segmented methods.Because it sets an example of developing in both size and strength for our local party newspapers,it is called ‘The Phenomenon of Shenzhen Special Zone Daily’.Interpretating the causes of its increasing competitiveness is helpful to the reform and development of other newspapers.