Approach to pricing strategies of network based on utility model

Mingyong Lai · Computer Engineering and Applications Journal · 2011

Internet pricing is always the core problem of broadband network.Based on the traditional internet pricing scheme,this paper introduces service class into effect models to search for the price equilibrium that maximizes both the customer utility and network provider profit.In addition,the realistic feasibility of the pricing scheme is verified with simulation by setting concrete customer utility function and network providers profit function in proposed models.

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