Applications of Decision Support Systems in Customer Relation Managements
Yingli Zhang · 2002
Based upon modern techniques of communication and computer, customer relation management (CRM) is an information system that can be employed to run enterprises' management business for the purpose of meeting customers' needs better. Decision support system (DSS) plays an important and key role in CRM. This paper introduces the forming and development of CRM and its applications in enterprises, and discusses the applications of DSS in different levels of CRM. At last, some products of CRM available are introduced.