A Study of Market-Oriented Translation

Chuanmao Tian · Journal of Yangtze University · 2007

Market-oriented translation is a kind of commercial activity in which translation service is provided in exchange for monetary currency.Translation price is one of the key elements of market translation,which is the monetary manifestation of the value of the translation product and which is affected by such factors as language type,translation orientation,region,delivery time,source text difficulty.Translation norms include professional and industrial norms of translation,which are totally different from those of traditional translation.To perfect market translation norms is a key factor in keeping market translation on the right track.

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