On City Papers How to Reach the Public's Eye-pleasing and Mind-easing
Chen Xu-xia · 2006
In order to survive from the sharp competition in the press,the city papers must integrate the appearance elements fully to provide the effects of eye-pleasing and mind-easing of the readers extremely.That is: static layouts,aesthetic reflections and vision impact forces are the working measures to strengthen the effects of pleasing the public's eyes.And focus on the aim of authentic paper to promote the papers' tastes;adhere to the guidance of public opinion to communicate the advanced cultures;improve the quality of papers and resist against the vulgar and shoddy;endow with cultural connotation to manifest humanity considerations;make full use of the publishing platform to reach the effects of the public's mind easing.