An Analysis of the Transformation of Yahoo China Business Mode
Zhao Jingqiao · Cai-mao jingji · 2008
Yahoo China's Business mode has transformed from search engine service to living service plat- form,though search engine service was the core business of Yahoo China after Yahoo sold it to Alibaba Group.There are deep causes behind this strategic transformation.Based on the field- work in Alibaba Group,the analysis on the living environment of Yahoo China and the compara- tive analysis among Baidu,Google and Yahoo China,we finds that Yahoo China failed in the competitions of non-search-engine-technology and also failed in the cross-culture integration with Alibaba Group.These mainly caused the poor performance of Yahoo China in search engine mar- ket.And the cross-culture integration is still an obstacle on the way of Yahoo China Kou Bei inte- gration.