Railway Passenger Marketing System Based on Call Center
Rengkui Liu · 2004
On the basis of analyzing the major problems in the existing railway call centers, instructed by the theory of the advanced customer relationship management, utilizing the technology of Data Warehouse, Data Mining and WEB-GIS, and referring to the three layers of client/server, the paper puts forward an improved construction program of the railway call center. Theoretically ,the paper raises some proposes:How to implement the management of important customers? How to analyze customers' satisfaction with the service? How to subdivide the railway passenger market.