Community clustering model for E-commerce trust based on social network
Jiong Shi · Journal of Zhejiang University(Engineering Science) · 2013
A method of social network analysis was used to establish a trust community clustering model for E-commerce and discuss the building of trust network.Then the analysis of trust community clustering was conducted.The trust information degree was established based on mutual information theory.Direct trust information degree and global trust information degree were adopted to build trust relations among subjects.Trust community clustering was used to represent the most trust relationship network for users.Clustering coefficient and global trust information degree were adopted to construct trust community clustering,and a clustering algorithm was presented.Experimental results show that the model of trust community clustering can well describe the trust relationship and the algorithm has obvious advantages in accuracy and time cost.