Motivation Utility Function and its Academic and Practical Meaning
Zeng De-ming · Journal of Hunan University · 2003
This paper analyses the traditional estimating theory of the incen tive utility, and argues that the incentive utility should be scientifically def i ned as the encouraged's satisfaction degree to incentive target.It creates the estimating model of the incentive utility by using the theory of utility functi on. On the hypothesis of rationality and perfect information ,the single-goal in centive utility of the encouraged can be measured by utility function decided by incentive factor standard variable, the level of the encouraged factual posses sing and expecting incentive factors.Multi-goal incentive utility can be create d according to different importance of single-goal incentive utility. Their diff erent importance is determined by the characteristics of the encouraging persons ′ humanity character.