Research on the Technique Operation Terrace of the Customer Relation Management and its Feedback Model
WU Qin-tang · Journal of Hubei University of Economics · 2004
Customer relation management (CRM)which is widely used in Euro-America usually produces the disap-pointing result,the choice of the technique project also makes numerous enterprises feel troubled.Based on successful foundation term of customer relation management ,this paper attempts to made some analyses of setting up the technique terrace for customer relation management and the key techniques to operate it,and puts forward a few moulds and the main theme of operation to resolve the technical problems of the customer relation management.