Supply chain coordination mechanism of mobile internet
Zheng Hui-li, DA Qing-li · Guanli kexue xuebao · 2005
Under the background of China mobile's MMS service,supply chain cooperation mechanism of Mobile Internet is investigated in this paper.It is found that with certain market demand,when mobile internet operator and service provider collaborate and make decisions of network construction scale and product's sale price together,then as a result of the revenue-sharing contract,supply chain profit can be maximized and coordination of mobile internet can be realized.