Study on the Design of Electronic Commerce Website Based on Web Data Mining
Cheng Hong-shui · Journal of the Graduates Sun Yat-Sen University · 2007
This article introduces the necessity of using data mining on electronic commerce website design firstly.Then it gives the definition,procedure and main algorithms of data mining,and illustrate web data mining and its mining tools.Finally it gives the logical model and some practical applications of web data mining in electronic commerce website.