A Talk on the Molding in CI Design of Enterprise Culture
Wu Zi · Journal of Huanghe S&T University · 2007
CI design is an effective tool that creats the enterprise figure,strengthens its influence force and improves the enterprise's management.The design process is a perfect one that melts the enterprise culture into the enterprise management.Its main actions are:molding the enterprise's individuality and making it known among the social masses;producing the value approved by users;setting up the enterprise figure and forming the worshiped value of its brand.