Mapping Competition Positions of Global Banking Industry Based on Web Co-link Analysis and Co-word Analysis
Houqiang Yu · Journal of Intelligence · 2012
Web co-link analysis and co-word analysis are efficient methods to explore competitive relationship structure of companies in the era of Internet.The research takes top banks of the world as empirical objects and combines two methods to study the competitive mapping of global banking industry.Web co-word analysis is used to get high-quality blog data sources and further content analysis is done to explain the variations and get trends of competitive situation.The result shows that Key words selection,data source coverage and language of retrieval tools,for example,all have significant impact on the analysis.Compared with co-link analysis,web co-word analysis has some significant advantages such as rich data sources,time featured data and being fit for further content mining,though study on its basic theory and methodology needs to be strengthened.Web co-link analysis and co-word analysis are complementary and thus should be combined to use.