Study of Modern Commercial Bank Service
Hanzhang Wang · Journal of Tianjin University of Commerce · 2009
The paper discusses service function and objective attribute of commercial bank,probes into the misunderstanding of its service function,elaborates on how to define and improve service concept,and puts forward the Service Concept System and Hierarchical Division Philosophy,which means that it is necessary for commercial bank to be service-oriented.Finally,as far as the service function of commercial bank is concerned,the paper offers some proposals for selecting service concept and service norm such as relying on and deepening CI strategy,implementing CS tactic,innovating in customer-manager system,practising ISO international service quality authentication system,creating a competitive E-banking service system,and executing a STAR banking service management system.