Modeling of marketing data of an enterprise based on the enterprise integrated model
Shi Pei-kuo · Journal of Hefei University of Technology · 2004
The concept of the enterprise integrated model(EIM) is put forward,and it is thought that in the model construction,the data shall be taken as the center and the product as the orientation,and the overall criteria of the enterprise data resource and the data resource processing methods shall be established so as to solve the problems of detached island of information and data redundancy and to optimize the data processing methods. The marketing business and marketing data are analyzed. The model of marketing data is constructed based on the EIM by using the modeling technique of semantic data. The model of marketing data processing methods is developed in accordance with the requirement of the EIM by using several methods which are based on the overall criteria.