Image Culture:the Essence of Network Culture

PI Hai-bing · Journal of Guangxi Normal University · 2010

Network culture is a new integration of networking technology and culture,it is a spiritual cultural pattern formed on the basis of information technology.As a typical representative of post-modern culture,network culture demonstrates the centrality of vision,the diversion of image and the recession of literature.In network culture,the word itself is transferring into image,and people's behavior of watching is a behavior of reading image.Therefore,the network culture is actually a kind of image culture.

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