Application of Data-mining Technology in the Construction of Personalized E-commerce Sites
HU Jin-jua · Journal of Luohe Vocational and Technology College · 2014
This paper introduces,in the process of the construction of the e-commerce website,how to use the data-mining technology,to build personalized service site for customers according to their personal condition,to create a convenient,fast,easy online shopping environment,to provide a reliable basis for analysis for enterprise's market positioning,strategy improvement,improving customer relations,improve the quality of service,,so as to improve the competitiveness of enterprises in the market,create better benefit. Its development and application prospect is very considerable.