Marketing Oriented Web Mining Technology
Li Qifang · Yunnan Caijing Daxue xuebao · 2006
It is worthy to do marketing oriented data mining through web based on the important commercial information provided by World Wide Web(WWW).Combines with the development tendency of marketing,the paper discusses web mining technology and its promotion function on decisionmaking in marketing strategies.Through experimental data,the author aims to give references on how web mining can provide effective decision-making support in marketing.