Study and Application On Customer Relationship Management of Railway Freight Transport
Chen Zhi-ya · Railway Transport and Economy · 2003
According to the property of service industry for railway freight transportation market, this paper demonstrates the importance of customer relationship management (CRM) to the railway freight transportation marketing and CRM is the core of relationship marketing. The paper researches and designs the system of CRM based on freight transport ticket database for railway sub-administrations (companies) and put it in application in relevant units. It also raises a consummated form of client management system based on electronic commercial system.