The Key Technologies of CRM in the Internet Age
Renzhong Tang · Mechanical & Electrical Engineering Magazine · 2001
From the late 1990s,Customer Relationship Management has been increasingly focused on.Based on the primary functions of CRM,the paper discusses the use of Web technology,Data Warehouse and Data Mining technology,CORBA technology and (real-time)on-line communication technology in CRM to improve the development and application of CRM in China.