Discussing the Strategy of the Enterprise' Name Brand
Yu Chun · Journal of Jiaying University · 2001
The strategy of name brand the strategy of develeping famous products. It is an overall, fundamental and long-term issue. Establishing name brand is the necessary road to compete in the market.Name brand has its own value, which accounts for an enormous intangible assets.Also, Establishing name brand is a process which can promote the enterprise' product's name and credit standing.