User experience measurement in the wild
Zhengjie Liu, Torkil Clemmensen · OpenArchive@CBS (Copenhagen Business School) · 2012
User experience measurement is important for HCI research and for the in-dustry that produce interactive services and products. We want to develop a context-aware user experience measurement. In this paper, we propose a user experience measurement scale, and discuss how to validate the scale in different contexts, implement the scale in context aware prototypes, and evaluate the prototypes in real-life user contexts. The main contribution of this paper is to combine existing concepts of user experience and context-aware computing in one context aware user experi-ence measure. We are not going to develop new definitions of neither UX nor context-awareness, but simply combine the two. The background for our paper is the importance of enabling organizations to provide high quality interactive experiences to customers and citizens; to empower citizens in our emerging digital societies to assess and be critical towards interactive solutions presented to them; and to support HCI re-searchers and others with reliable and valid instruments to score, compare, and analyse user experience. We focus on measurement of UX in the shopping context(s).