Study on Online Consumptive Behavior Based on Ontology
Zhongyi Zhang · Journal of Hunan University · 2008
The online consuming behavior was analyzed by using the theory of ontology,and an analytic framework was provided to analyze the front background online consuming behavior and explain the internal layer relationships within the framework.Moreover,a processing model was established based on found database,goods CA matrix and ontology mapping,and an individualized consuming service system was designed based on ontology.The practice has proved that this model has a wide application field.