A Study on CRMII Orienting Supply Chain
Yadong Li · Journal of Northwest A&F University · 2006
Customer Relationship Management System(CRM) is powerful for improving the enterprise's kernel competition capability.But there are some shortcomings of the existing CRM product.For example,customer service and function is one fold,and the system doesn't concert with other relationship management system,etc.Therefore,management thought of CRM was recognized from the angle of supply chain,and the new CRMII thought was put forward.On this basis,system framework of CRMII was found and correlative function modules were designed in order to combine information platform between enterprises and external world.Thus a new approach is provided to enhance the product adaptability,improve existing CRM system and develop more excellent performance new product.