A Research on the Characteristics of Corporate Social Responsibility( CSR) after Brand Scandal Based on Content Analysis
Zhao Zhan-hen · Economic Survey · 2015
Using content analysis method,this paper tries to explore the characteristics of corporate social responsibility after brand scandal based on the scandal cases from 2009 to 2013. The results shows that:( 1) Corporate has higher CSR level after the scandal,compared with corporate social responsibility activities before brand scandal.( 2) Companies are more inclined to using philanthropy with a lower CSR's fit to carry out activities after brand scandal.( 3) Compared with the corporate immorality accident and the morality-related product failure accident,corporate social responsibility activities are carried out more frequently after the product performance accident.