Discovering Web Usage Patterns on Web Logs
LI Da-xue · Journal of Chongqing Polytechnic College · 2004
As a confluence of data mining and WWW technologies,it it now possi ble to perform data mining on web log records collected from the Internet web pa ge access history. Web Usage Mining is the application of Data Mining techniques to discover usage patterns from Web data in order to understand and serve the n eeds of Web-based applications. Web Usage Mining discover useful information o n web logs to find out the most frequently accessed pages, average view time of a page and Association Rules,Clustering Patterns,Classification Patterns,Sequent ial Patterns. It is necessary to optimize the structure of Web site and to suppl y the individuation service.Now Web Usage Mining is hotspot of Data Mining.The p aper is a survey of concepts,measures and process in Web Usage Mining.