A Conceptual Blending Model of Parody Based on Its Inner Frame Networks:A Case Study of Parody Advertisements in Chinese Language
Luo Qian-jun · Journal of Qiqihar University · 2013
Parody,which can be generally classified into homographic and semantic,is in wide use in advertisements.In the light of CBT,parody is characterized by frame networks and schematic mapping.Evidently,in a parody,only the origin form is a normative expression while all the imitation ones are anomalous either in form or in meaning.Then,through what cognitive processing can we rationalize the incompatibility between rhetoric and logic that exists in an imitation expression? The previous researches concerning parody focus mainly on the definition of its concept,expatiation on its functions,classification of its types,and collection and analysis of the examples,but have not reached a convincing explanation for the above-mentioned question,while a conceptual blending model of parody can serve a new perspective over this field of study.