Network Relationship Management Acting on the Brand Strategy of the Modern Industrial and Commercial Enterprises
Xu Yue · Journal of Shaoguan University · 2010
The network relationships commonly found in industrial and commercial enterprises within the environment and the broad masses of the external environment, the network changes in the relationship a serious impact on industrial and commercial enterprises of the brand strategy, brand strategy, industrial and commercial enterprises should be adapted to the connotation of the relationship between social networks need to establish its own unique brand concept, enter into the social network relationships. The promotion of the brand strategy implementation, effective management, networking, industrial and commercial enterprises to implement the brand strategy to adapt to the changes in the relationship between social networks and the changes in the market for industrial and commercial enterprises reform, management mechanism innovation in the network relationship, the embedded brand of CIS, enhance the brand reputation, build brand management system, speed up construction of industrial and commercial enterprises of information technology to enrich the brand connotation, to fully tap the brand effectiveness, speed up the chain, reasonable link the brand's past, present and future.