Thinking about Audiences' Developing Trend of Internet
Ying Chen · Journal of Jiangxi Institute of Education · 2005
Internet is called the fourth media,which happens following the three traditional media including newspapers,broadcasting and TV.Compared with the traditional media,Internet communication changes the demarcation line between communicator and audiences in traditional communication ideas,which makes the communication main body change.Internet communication changes audiences' status in communication radically.The audiences are not passive receivers but can initiatively search for interesting messages and choose the contents of the messages according to their own needs.This paper will probe into audiences' developing trend of Internet when entering the new century,by comparing a large amount of survey data.