Application of Data Mining in the Customer Relationship Management of Electric Business Enterprises
Wang Yin · Journal of Shijiazhuang of University of Economics · 2014
Firstly,the connotation of data mining and the customer relationship management( CRM) of electric business enterprises was expounded. Then,the role of data mining in the CRM of electricity business enterprises was analyzed,which include new customer acquisition,customer segmentation,cross marketing,customer retention and customer profitability analysis. Next,the architecture of the CRM of electric business enterprises based on data mining was constructed,and the realization process of the CRM of electric business enterprises based on data mining was elaborated. Finally,with the implementation of the CRM based on data mining in electricity business enterprises,electricity business enterprises will gain benefits such as intelligence,individuation,integration and sharing.