Information Recommendation in Mobile Environment using a Multi-Criteria Decision Making
Han-Saem Park, Moon-Hee Park, Sung‐Bae Cho · 2008
Since the preference for information recommendation service can change according to the context, we should know the user context before providing information recommendation. This paper proposes recommender system that considers multi-user preference in mobile environment and attempted to apply it to restaurant recommendation. To model the preference of individual users in mobile environment, we have used Bayesian network, and restaurant recommendation mostly should consider not an individual user but several users, so this paper has used AHP of multi-criteria decision making process to obtain the preference of several users based on one of individual users. For experiments, we conducted recommendation in 10 different situations, and finally, we confirmed that the proposed system was evaluated as a good one using a usability test of SUS.