Survey of the Application of Data Mining and Data Warehouse Technology in the Electronic Commerce
WU Jin-yan · Journal of Fujian Institute of Education · 2010
The appearance of e-commerce has changed the enterprise's management outlook,managing modes and means of payment and thus has brought great changes to various sectors of the society.After a brief introduction to data warehouse,data mining technology and the concept of e-commerce,this paper makes a detailed analysis of the application of data mining and data warehouse technology in the e-commerce in order to help the enterprise make decisions by transforming the data into useful information,thus gaining advantage in the market competition.