Application of New Media in the Process of Rural Science and Technology Communication in China
Zhao Su-juan · Journal of Beijing University of Agriculture · 2011
The paper summarized the current situation of the rural science and technology communication and the application of new media.According to the analysis of SWOT for the internal environment of the strength and weakness and the external environment of the opportunity and threat,which will contribute to the application of the new media for rural science and technology communication,the paper proposed the strategic future development of the application of new media in the progress of rural science and technology communication.