Study of Enterprise Internet Domain Name Value and its Protection Strategy
Guosheng Hu · Huadong jingji guanli · 2007
In the age of information,internet domain names, a kind of worldwide rare resources,have become important invisible assets.So in network marketing,domain names have the same important commercial values.Enterprises should attach importance to the commercial values of domain names,enhance domain name register and administration,adopt effective strategy,prevent, reduce and figure out domain name conflict and dissension,then enterprise legal rights and interests will be protected in reason.