The Success Strategies Analysis of Internet Bookstore
Chang Jinling · Journal of Zhengzhou Institute of Aeronautical Industry Management · 2007
This article first took the famous network bookstore –DANGDANG internet bookstore as a document,utilized the SWOT matrix to analyze its environment,under its enterprise management director and operation model. In this foundation,this article finally discussed the success strategies of the internet bookstore.The success strategies included: advancing uses' loyalty, netting alliance,ensuring safe trade,fasting delivery,optimizing database and improving service quality.