Research on user interest modeling in mobile ad recommendation
Feng Pan · Jisuanji yingyong yanjiu · 2012
For enhancing the accuracy of mobile advertising recommendation on the basis of WAP Web page,and amending the exploratory recommended in the mobile advertising recommendation of which recommendation pattern is No Invitation,on account of mobile phone's small screen and user's great attention,builds advertising interest model and noninterest model according the ads visiting history and operation mode.Simultaneously,analyzed the Web access mode to detect the user's Web interest degree,proposed a user comprehensive interest model which considering the user's Web interest and user's ads inte-rest.Employed three recommended patterns to recommend the mobile advertising based on Web page interest model,adverti-sing interest model and comprehensive interest model,with the sample space growing,the accuracy of comprehensive interest model was superior to other two models.Experiments prove that the effectiveness and superiority of comprehensive model in the mobile advertising recommendation.