Competitive Analysis of Global Information Technology Industry on Network Keywords
Shi Min-sha · Information Sciences · 2014
Link analysis is an efficient method to explore competitive relationship structure of companies in the era of Internet. However, as the limitations of data collection tools, the development of link analysis has been restricted. This research takes 35 top companies of the world as empirical objects and uses the social network analysis method and the co-word analysis method to study the competitive mapping of IT industry. The study aims at improving the methodology of competitive analysis and providing some suggestions to the IT global market. The result shows that keyword data can reflect the influence of market competition objectively and accurately, it's a good way for market competitive analysis, though study on its basic theory and methodology needs to be strengthened.