The Design of Customer Relationship Management (eCRM) System on the Basis of Internet
Yang Shun · Industrial Engineering and Management · 2001
The customer relationship management (CRM) system integrates the market and customer information resource, and promotes the sharing of the resources within the company. It will improve service quality and customer loyalty to the company product. In addition, it creates good market conditions for the new product. Moreover, it will streng then the companys competition. Customer relationship management (eCRM) system architecture on the basis of Internet is put forward. The main content of the design under the guide of this architecture is presented, and its practical application discussed.