Some Problems Concerning Chinese P. E. Sponsoring Market and Research upon the Corresponding Strategies
Xie Zheng · Sichuan Sports Science · 2004
Nowadays,there are many problems existing in Chinese P. E. sponsoring market.The group of PE sponsoring is not stable.Hastened sales are widespread and there is all increasing tendency of them;Almost no Chinese companies have specified sections responsible for the P. E. sponsoring activities.There are no specified talents doing the communication work; P.E. sponsoring becomes philanthropic activities and cannot be counted as product capital P.E. departments do not do enough work in spreading and cultivating the sports programs and competition; There is a great shortage of PE brokering talents;Business-owners lack modern P. E. market sponsoring concept and sponsoring sales strategies.These are me direct factors hindering the healthy development of Chinese P. E. sponsoring market towards standardization and specification.Some corresponding strategies are proposed according to all these problems.