Game analysis of establishment of a credit mechanism in trademark agency industry
Jiang Yong-kang · Journal of Zhenjiang College · 2010
Dishonest phenomena are very common in trademark agency industry.It is very important to establish a credit mechanism for the healthy development of the industry.The thesis analyzes the game process between principal and agent in endogenous credit and exogenous credit mechanism using dynamic game analysis.It points out that there are two ways including the endogenous credit and exogenous credit to set up a perfect credit mechanism for the trademark agency industry.