A Brief Analysis on Application of Data Mining in Electronic Commerce
Su Zhang · Computer Knowledge and Technology · 2010
E-commerce is based on network and database technology.It is going to be the mainstream pattern in business transactions.Businesses are eager to find out useful knowledge from a large number of data created in the process of E-commerce.They want to find the rules in data and apply the rules.Thus the businesses can learn more about the clients,sell products more effectively and develop the enterprises with a targeted goal.Data Mining has several analysis means to abstract data and meanwhile classify them in order to find out the general knowledge about the access behavior and ways of clients.It is a powerful tool applied in Knowledge Discovery in Database of E-commerce.