University Press Development Research in the Background of Restructuring
Chuan Zhang · The Guide of Science & Education · 2012
Enterprises in China's press and publication units, and promote merger and reorganization, and then a group of construction, to create the context of the publication of the aircraft carrier, a way out of the university press is to take the professional road, publishing group, mutual complementarity and common development. The main university press, only to meet the demands of economic development, profit management for the purpose of doing a good job to improve the cost-profit ratio, expand market share, reduce costs and enhance the economic strength continue to accumulate funds continue to dominate the market in the competition, to get greater development. A university press, university press development strategy in the restructuring context of research, hope that this study will contribute for the college publishing industry in China out of the woods.